Reviews

Popular Direct Bank Review: High-Yield Savings and CDs

Popular Direct: Competitive savings and CDs for serious savers.

Rickie C. Keys, Ph.D., MPH

Mar 17, 2024 — 1 min read

Popular Direct offers an attractive suite of savings products for those navigating its high minimum balance requirements. Specializing in high annual percentage yields (APY), this online division of the international company Popular, tied to New York-based Popular Bank, targets savers looking for substantial investment returns.

Features:

APY: Offers competitive interest rates, with savings accounts starting at a 5.15% APY and CDs reaching up to 5.25% APY for a 1-year term.
Minimum Deposit Requirements: Savings accounts require a $100 minimum to open, while CDs demand a $10,000 minimum, targeting more established savers.
No Monthly Fees: Popular Direct simplifies saving by eliminating monthly maintenance fees across its savings products.

Benefits:

Highly Competitive Rates: Among the best in the market, ensuring your savings grow faster.
Extended Customer Service: Offers support beyond standard business hours, assisting when needed.
Exclusive Online Banking: Focuses on digital convenience, allowing for efficient account management from anywhere.

Product Summary:

Popular Direct stands out for those able to meet its high entry threshold, offering one of the most competitive rates for savings accounts and CDs. The bank's products are designed for savers who have a substantial amount to deposit and are looking for top-tier interest rates without needing a checking account or branch access. Having an external bank account for funding might be a hurdle for some, but it ensures a straightforward transfer process for others. Popular Direct's unique policy of using only one funding account for the first 70 days adds a layer of security, although it may limit flexibility for some users. Despite its lack of a checking account and branch access, Popular Direct’s savings and CD accounts are compelling for those focused purely on maximizing their savings growth.

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